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An Austrian care brand with the warmth of a family business and the rigour of a hospital.
Heimengel
2023
Care services
Brand · Marketing
An Austrian home-care brand with genuine warmth and operational rigour — and marketing that looked like a municipal pamphlet. Recruitment was the real bottleneck: they couldn't hire fast enough.
A new identity built around the word Heimengel ("home-angel") as a real promise, not a slogan. Paid social for recruitment, not services. Landing pages for each region with local testimonials and fast applications.
Qualified carer applications 3.4× within ten weeks. Cost-per-hire dropped by half. The company stopped buying billboards for the first time in fifteen years.
Fast reply, no sales script. Tell us what you're working on and we'll tell you honestly whether we can help.